We help babies sleep and families thrive, by creating smart, safe, intuitive sleep wellness products that put your sleep challenges lovingly to rest.
Our brand promise
We believe
That human intuition is at the heart of innovation. With a parent’s loving touch as our product inspiration, we empower parents to help their babies sleep better, create happier families and build more caring communities.
We create
Smart, safe products that help babies fall asleep faster, sleep longer and rest more comfortably.
We deliver
Experiences that provide peace of mind to new parents, by helping them enrich the lives of those they love and helping them to thrive.
Our values
Everything we do - from innovation to development, manufacturing to marketing, partnerships to culture - is deeply rooted in our core values.